Pivacy Policy

Effective Date: 2025-09-01

We value your privacy and are committed to protecting your personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable privacy laws in the European Economic Area (EEA).

1. Data Controller

The data controller responsible for your personal data is:

Alex Andersson Media
Julivägen 7, 245 64 HJÄRUP
SWEDEN
e-mail: [email protected]

2. What Data We Collect

When you use our webshop, we may collect and process the following categories of personal data:

• Contact Information: Name, address, email, phone number
• Account Information: Login credentials, order history, preferences
• Payment Information: Billing details, payment method (processed via secure third-party payment providers; we do not store full payment card details)
• Technical Information: IP address, browser type, operating system, device identifiers, cookies
• Order & Delivery Details: Products purchased, delivery address, tracking numbers

3. How We Use Your Data

We use your personal data for the following purposes:

• To process and deliver your orders
• To provide customer support and respond to your inquiries
• To send order confirmations, invoices, and shipping notifications
• To maintain your account and order history
• To improve our website, services, and user experience
• To comply with legal obligations (e.g., tax records)

4. Legal Basis for Processing

We process your personal data on one or more of the following legal bases:

• Contract performance (e.g., to fulfill your purchase)
• Legal obligations (e.g., accounting, tax compliance)
• Legitimate interests (e.g., improving our services, preventing fraud)
• Consent (e.g., for marketing communications, where applicable)

5. How We Share Your Data

We may share your personal data with:

• Service providers: Payment processors, delivery companies, IT hosting providers
• Legal authorities: If required by law or to protect our rights
• Business partners: Only with your consent, for marketing or promotional purposes

We do not sell your personal data to third parties.

6. International Data Transfers

If your data is transferred outside the EEA, we ensure adequate safeguards are in place, such as the EU Standard Contractual Clauses or transfers to countries with an adequacy decision by the European Commission.

7. Data Retention

We keep your personal data only as long as necessary for the purposes described above or as required by law. For example:

• Order records: 7–10 years (tax and legal requirements)
• Marketing data: Until you withdraw consent
• Account data: Until you close your account

8. Your Rights under the GDPR

You have the following rights:

• Right of access to your data
• Right to rectification of inaccurate data
• Right to erasure (“right to be forgotten”)
• Right to restriction of processing
• Right to data portability
• Right to object to processing (including marketing)
• Right to withdraw consent at any time

To exercise your rights, contact us at [Email Address]. You may also lodge a complaint with your local data protection authority.

9. Cookies

We use cookies and similar technologies to improve your experience, analyze traffic, and personalize content. See our Cookie Policy for more details.

10. Security Measures

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Effective Date.”